Couto

Heritage Brands

The Pharmacy Brand That Became an Icon

Since 1932, Couto has kept Portugal’s pharmaceutical tradition alive. Created in Porto, it became a symbol of care, authenticity and trust — a brand passed down through generations without ever losing its essence.

The Product That Made History

Couto toothpaste, formulated to protect the gums and provide lasting freshness, continues to be made to the original exacting standards. A Portuguese classic, recognised for its proven effectiveness and unmistakable design.

An Everyday Portuguese Ritual

A tube scented with memory, care and simplicity done well. Couto is more than oral care: it is a daily gesture connecting tradition, aesthetics and authenticity.